Made in Germany is the exclusive Australian importer for Held, Germany’s leading and award-winning motorcycle gear. A family-owned company for the last 75 years, Held’s uncompromising dedication to provide the best, safest, and most comfortable motorcycle gear is second to none.

In 2018, Made In Germany also began importing Daytona, the legendary hand-made German riding boots which are a byword for quality and longevity.

In 2020, Made In Germany has signed a contract to begin importing IXS – the leading Swiss motorcycle gear manufacturer, which offers affordable, cutting-edge motorcycle clothing not previously available to the Australian rider.

Made In Germany is proud to be associated with these world-leading brands, and pleased to be able to offer Aussie motorcyclists some of the very finest bike gear on Earth.

Our Brands

HELD

Held Australia Pty Limited was awarded the sole distribution rights to Australia in 2010. Our aim is to bring the best motorcycle apparel in the world to the Australian market place. Held GmbH has 75 years of research & development and has won many awards in Europe as a market leader in design & safety.

HELD GmbH

Despite being one of the most respected manufacturers of motorcycle clothing and accessories, Held remains a family business. It is made up of passionate bikers & still retains its’ headquarters in the same picturesque Alpine town of Burgberg.

The company is owned and run by Edgar and Erhard Held, the sons of the company founder. Their sons and daughter are now part of the 100-strong team based in the family’s home town together with 300 employees involved in manufacturing in Hungary.
Held fashion and accessories are available from over 3,000 dealers throughout Germany, Austria, France, Italy and the UK. The company also supplies importers in other European countries, Asia, South America, the United States & Australia.
The previous 66 years of experience and hard work is incorporated in our current collection which is the most comprehensive on the market. While Held may be German for ‘hero’, we know that it is our customers who are the true heroes.

MISSION

“Today we are working in the motorcycle clothing industry and have dedicated us long range to produce quality products on the highest level. With our products we want to improve the conditions for motorcycle riders in everyday life and leisure and to support you, to have fun as well as to afford you a maximum protection during your ride. We are widely involved with motorbike racing, because we are able to introduce important knowledge, the race drivers can give us while they claim our materials and workmanship extremely in their racings, in the development of serial models. For this purpose, we are also looking for co-operation partners, which are material manufactures or suppliers of products with the same quality standards, to complete the Held range suggestive. Thus we want to ensure the motorcyclists and our trading partners around the world the best possible supply of motorcycle accessories from one source.”

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